CHOA Pediatrics Ad Campaign

Children's Healthcare of Atlanta (CHOA) sometimes simply referred to as Children's, is a not for profit children's healthcare system, located in the Atlanta area dedicated to caring for infants, children, teens, and young adults aged 0–21 throughout Georgia.

This ad campaign’s purpose is to promote the pediatrics department of the Children’s Healthcare of Atlanta hospital. The main purpose was to persuade the parents as well as the patients (children) to want to go there for their treatment and the best hospitality and service.

The idea of showing doctors and patients of different ethnicities or races as well as making the main taglines seem fun and exciting lets the audience feel at ease and grabs their attention and convinces them to pick CHOA as the best choice for treatment.

Project for Savannah College of Art and Design

Promotional, Ad Campaign, Environmental Design (Illustrator, Photoshop)