MAC Cosmetics Rebranding

This is a rebranding concept for MAC Cosmetics. The whole rebrand purpose is to make MAC's branding match their company's core values and goals of providing their target audience with products that are bold, expressive, and which gives them self-confidence through the application of their products. The rebranding concept introduces new, vibrant colors in the packagings and a new, bolder signet for the company. The new brand identity lets the audience now connect and understand the core values of MAC Cosmetics since the branding corresponds to their true identity.

Project for Savannah College of Art and Design

Rebranding, Brand Identity (Photoshop, Indesign, Illustrator, XD)