Avenir

Avenir Next was designed by Adrian Frutiger in collaboration with Monotype Type Director Akira Kobayashi. The Avenir (French for “future”) font was produced as another real alternative to the Futura design and the original face was available in three weights with accompanying italic variants.

The booklet displays the entire Avenir family, gives a brief history of typeface, talks about the designer, Adrian Frutiger, and then displays the different weights, special characteristics, and font styles and sizes of the typeface. The poster promotes Avenir as a typeface and font family by showcasing it's features, characteristics, and by who it was made and the year. The poster's content is also in the typeface itself, Avenir. This poster is a promotional addition to the type specimen booklet.

Project for Savannah College of Art and Design

Publication, Print Design (Indesign, Photoshop)